Becoming The Virtue Center
In 2017, Norman Addiction Information and Counseling (NAIC), decided it was time for a change. With the organization's anniversary in September, board members made the decision in July of 2017, to rebrand the organization, releasing the new name and logo at an anniversary party to be held in October. Board members then designated the responsibility of completing the task to a rebranding committee, comprised of board members, advertising/marketing consultants, and the current executive director, Teresa Collado. This committee worked over several months to come up with a name and logo that encaptured the hope and inspiration that NAIC had already planted within the community. On October 26, 2017, the rebranding committee, revealed the new logo and that NAIC would from then on be known as, The Virtue Center, in honor of the organizations founder, Richard "Dick" Virtue.